New World Optics Valley Showunit
Sales Office & Showunit Interior
NEW WORLD CONSTRUCTION
We were commissioned by New World Development to design the sales office and showunits
for their brand new loft style development in Optic Valley, Wuhan.
Optics Valley, located in Wuhan East Lake High-tech Development Zone, is the birthplace of
the first optical fiber and proprietary ultra-long-haul optical transmission system in China. Small
startup enterprises and international powerhouses have flocked to the metropolis of more than
10 million people, attracted by high-quality talent resources; according to government data,
70 percent of the permanent resident population in Optics Valleys is youth under 30 years old.
Inspired by household storybook “The Secret Garden”, a garden maze is hidden behind a
crisp seamless illuminated wall just by showing a hint of green at the sales office. The maze
provides a whimsical journey to guide audience through to showunits. Showunits are in rustic
style contrasting the clean and modern style sales office.