Moutai Store

​

project management
PARING ONIONS

construction
CALIDA

The project is to design its first flahship retail store for MOUTAI* located in Sydney, Australia.
The classic and signature Moutai white ceramic bottle naturally came to mind for the design
concept. The end result is an artistic installation of 1000 customized Moutai bottles lining
the ceiling of the shop. Design of the display system were constructed of all clear acrylic to
symbolize the clear colour of the beverage, all complimented by a custom made series of
acrylic furniture designed by JinR of The Green T House in Beijing.
* Moutai is a Chinese liquor, a sauce-scented brand of baijiu (colourless wine) distilled from
fermented sorghum, renowned as a national delicacy.